In AI Hyperrealism, Martyna Marciniak materializes the puffer jacket made infamously viral by the AI-generated image of the so-called Balenciaga Pope.
The image was originally created by a 31-year-old man named Pablo Xavier using Midjourney, while he was tripping on shrooms, and quickly became the symbol of the AI boom of 2023. It reignited discussions about truth and misinformation in photography and journalism, and sparked controversies about digital reproduction of human likeness.
In AI Hyperrealism, the first chapter of Marciniak’s Anatomy of Non-Fact project, the artist inverts the relations between physical and virtual, between material object and image, and between experienced and perceived reality. By creating the infamous puffer jacket, the artist transforms the image into material reality and makes the collective imagination of Pope Francis’s stylish coat tangible. AI Hyperrealism also connects with the present shift in commercial fields based on economies of attention – where goods exist first solely as synthetic images, to be produced only if the AI image seduces the gaze of enough potential buyers.
Accompanying the installation is a short video featuring the Balenciaga Pope monologuing about notions of truth and questioning the reliability of images and traditional sources of authority. Reflecting on the contemporary role of photography and visual culture, the work explores the implications of a world shaped, and even entirely built, from synthetic images.
Free admission.
31. 3.–22. 5. 2026
Organisation: Aksioma, Institute for Contemporary Art & Kino Šiška.
